Customer Experience When Messages are Mixed 
 
I always wonder: Does senior leadership know what their customer is experiencing, or are they out of touch?  Do they get to hear the truth from consumers of their product or service, or do unhappy customers just say nothing and never return?
 
My husband and I recently took all three (young [...]

The best book on branding I’ve read is “What is Branding?” by Matthew Healey. I recommend it be your reference book on branding.  Every graphic designer, product designer, artist, and business person should have a copy of this book and look through it regularly.
Branding is more than a logo, more than design, more than….listen to [...]

All of us need to improve our decision making abilities in this business environment. 
IQ (Intelligence Quotient) measures your overall general intelligence. EQ (Emotional Quotient) measures your emotional intelligence: your ability to sense, understand, and effectively apply the power and acumen of emotions to facilitate high levels of collaboration and productivity.  This is how effective leaders [...]