The best book on branding I’ve read is “What is Branding?” by Matthew Healey. I recommend it be your reference book on branding.  Every graphic designer, product designer, artist, and business person should have a copy of this book and look through it regularly.
Branding is more than a logo, more than design, more than….listen to [...]

If a job could talk, what would it say about itself?
What would it say are the behaviors, key motivators, and personal skills necessary for superior performance?
 
Job Benchmarking is a process that tells you that very thing, about any position in your organization. 
 
80% of turnover is caused by bad hiring decisions, and a job analysis is the most [...]

 
March is the month we are focused on Selection and Retention of Top Talent.  However, many of you are in a position right now where you can’t add staff, and you need to increase profit without hiring. 
 

 
I have written a three-part series for smaller-sized businesses on how to grow your profit without growing your staff.  The three [...]