WRITING DOWN YOUR GREAT IDEAS
http://www.youtube.com/v/7oPRdoPg9nY&rel=1
Falling Water: architectural genius Frank Lloyd Wright’s remotely situated work of art in Southwestern Pennsylvania.
A cantilevered dream house built into the rock ledges sitting on a waterfall in the middle of the woods. A complex, Da-Vinci-like design, a great work of art, commissioned in the 1930’s, Falling Water is visited by over 128,000 people every year.
In each of us lies that next song or poem, that next piece of coreography, that next speech. It is in our brain, continuing to develop as you read this. What is yours? What is your next great idea?
Where is it stuck? What needs to happen to make it complete? When is its moment of birth……of becoming reality?
Often we get stuck because we don’t write it down. Can you imagine a builder trying to build a house without a blueprint? A symphony ever being conducted and played without a sheet of music to read? A business plan not written down? OOPS….I think I hit a chord there. (no pun intended)
Every sustainably successful business has a written plan. A good one starts with a vision, values, and a mission statement. (What’s yours? Is it on your website? Is it on your wall? Does it make sense and still resonate with you when you read it? Or does it need a little tweaking?) Out of your vision, values and mission comes your business plan, which inside it contains your marketing plan, your recruiting plan, your sales plan, your environmental plan, whatever pieces make up your unique business. Justy like with Falling Water: It wasn’t enough to have an outside drawing. Mr. Wright had to have a foundation plan, a first floor plan, a second floor plan, a rooftop plan, an electrical plan, ad infinitum.
My point is this: He didn’t just wing it. How often do we wing it in business? Let’s be honest. Now watch the video again. This is your business without a plan. You may have the greatest vision in the world. Without a plan to keep it strong and sustainable…..well……..enough said. As they say, a picture is worth a thousand words.
Tags: Business Planning, Journaling, SUstainable Business Practices
